Departments
Message from the CEO
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Dianne Strunk |
Reliable information =
competitive advantage
Leading any company in life sciences or technology is not a job for the complacent. New competitors arrive, avenues for growth shift and regulations change. Ways of marketing, raising capital and creating product can emerge, evolve and become obsolete very quickly.
Those who are succeeding in this economy are those who can adapt quickly, act decisively and make the best choices.
And given cash reserve constraints and the need to show comparative effectiveness in a crowded market, product managers have little room for error.
Strategic decisions must be made at a moment’s notice and these decisions need to be based on all available information. Having that information and knowing how to use it is a key competitive advantage.
Our guest column this month is co-written by Nach Dave and Ruzbeh Bharda of Primedsys, two people who understand how to create that competitive advantage in the biopharmaceutical marketplace, because it’s what they do every day.
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Dianne Strunk,
CEO, Eastern Technology Council
