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The business case for social media, Part 3:Tools of the trade simplify and enhance new media marketingLike the stock market ticker tape, the information on Twitter and Facebook changes in an instant. Posting a Tweet or a status update, therefore, is a bit like putting a message in a bottle. Unless your followers and fans go to their homepages and news feeds fairly soon after you post, they can easily miss it. As a result, some marketers recommend posting the same message three times a day, eight hours apart. But who wants to spend time in the evening posting to Twitter or Facebook for work? Debra Harrsch, Chief Branding Officer of Lansdale-based Brandwidth Solutions, a marketing firm, found the answer with HootSuite, a Twitter reader that allows you to schedule posts for Twitter, along with other social networks. Brian Kirschner, Senior Director of News and Public Relations at University of the Sciences in Philadelphia, also has seen the advantage. “I was going to a workshop for two days, so I put a couple of things in the queue,” he says. HootSuite is just one of many tools that can simplify the social media experience. These tools also make it easy to include features that enhance your social media marketing. read more
Secrets of SuccessEdward Richman, Ph.D.
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Luke Tilley |
Luke Tilley, Regional Economic Advisor with the Federal Reserve Bank of Philadelphia, will present a review of current conditions in the economy and financial markets on June 10.
Economic Outlook 2010, hosted by of the Greater Philadelphia Alliance for Capital and Technologies (PACT), will be held at the Drexel University LeBow College of Business, Two West Liberty Boulevard, Malvern, from 8 to 10 a.m.
read moreThe Greater Philadelphia Alliance for Capital and Technologies (PACT) will celebrate the warm weather — and the recent merger of the Eastern Technology Council and the Mid-Atlantic Capital Alliance — at its Summer Reception on Thursday, June 24.
Members attending this popular annual event will meet the new PACT leaders and board members as they enjoy live music, food and drinks from 5:30 to 8 p.m. at the ACE Conference Center, 800 Ridge Pike, Lafayette Hill, Pa.
read moreThe Medical Device Group begun under the auspices of the Eastern Technology Council is continuing its roster of meetings and events as part of the Greater Philadelphia Alliance for Capital and Technologies (PACT).
Members of the invitation-only group are leaders of medical device, instrumentation and medical diagnostics companies who gather to network and discuss the trends, government initiatives and other topics relevant to their industry.
The annual Medical Device Group Golf Outing, which will be held this year on September 16 at Applebrook Country Club in Malvern, brings these medical technology executives together with senior executives from life sciences companies for a luncheon and an afternoon of golf, followed by a cocktail reception. The event runs from 11 a.m. to 7 p.m.
read moreYour company probably uses some form of cloud computing, and if it doesn’t now, it will soon. The more you know about it, the better able you will be to use it effectively in driving your business forward.
To that end, the Greater Philadelphia Alliance for Capital and Technologies (PACT) and LiquidHub, Inc., will offer a full-day summit of hands-on labs, workshops, exhibits, breakout sessions and live demonstration geared to Chief Information Officers, Chief Financial Officers and Chief Security Officers.
The Next Generation Architecture Summit: Cloud Computing on the Rise will be held on Tuesday, October 5, at the Safeguard Building on the Penn State Great Valley campus in Malvern.
read moreThe environment for innovation is about to significantly change for manufacturers of medical devices.
In March 2010, President Barack Obama signed into law the most sweeping reform of healthcare since the creation of the Medicare and Medicaid programs. As a result, insurance coverage will be available to more than 32 million Americans and significant regulatory reforms will be mandated for current insurance systems.
The new law also will cut more than $500 billion from the Medicare program and raise additional taxes by approximately $440 billion, including a new tax on medical device manufacturers.
read morePeter Quinn, Director of Vendor Management at SEI Investments, will lead an interactive roundtable discussion at the June 17 CIO Institute event.
read moreMember Reports are grouped alphabetically by company name. Please click on the group heading to view reports from the companies listed in that group.
Allied Pixel
Alteva
Beyond.com, Inc.
ComCam International, Inc
Duane Morris, LLP
Healthy Humans
Hollister Creative
Hot Neuron, LLC
LearnQuest
MISI Company
Neuronetics, Inc.
Nimlok Philadelphia
SunGard Higher Education
University City Science Center
imPACT Times is published six times a year as a service to members of Greater Philadelphia Alliance for Capital and Technologies (PACT), as well as those who actively participate in the business, life sciences, investment and technology communities in Greater Philadelphia
Publisher: Dianne Strunk, Vice President of Business Development, PACT
Hollister Creative, Wynnewood, Pa.,
provides creative services as follows:
Editor: Kim Landry
Managing Editor: Martha Michaela Hutchman Brown
Contributing Editors: Pamela George
Art Director: Georgette Klotz
This publication is distributed with the understanding that neither the publisher nor any other party is rendering expert advice. If expert assistance is required, seek the advice of a competent professional. ©2010 Greater Philadelphia Alliance for Capital and Technologies, 200 South Broad Street, Suite 700, Philadelphia, PA 19102-3896 215-790-3800